The Power Of The Right Words

Most people know about Google AdWords. AdWords are Google’s main advertising product and revenue source and carry much weight in the advertising world these days. They work on a pay-per-click basis by returning relevant search results to users: The more closely the results match what you’re looking for, the more likely you are to click on one of the links, thereby ensuring they pay off.

As this pertains to general internet searches, so too does it apply to internet job searches. And for employers and workforce professionals, taking the time to  research and understand what job search terms are most commonly used, coupled with the .jobs microsites TWC has developed in partnership with DirectEmployers, can provide great guidance on what specific words to include in a job description, along with great power to make sure those jobs get in front of their most desired audience.

For instance: Have you ever wondered what type of work the world is looking for? Are job seekers looking for full-time employment or part-time? Would you be surprised to learn that part-time employment opportunities are searched for more than full-time? They are, but really surprising is just how much more. “Part Time Jobs” is searched 1,945% more per month than “Full Time Jobs”. So, if you have a job that would be considered part-time, make sure “part time” is written somewhere in the job description.

When picking microsite domains, one of the questions that consistently comes up is whether they should build a site around the term “engineering” or the term “engineer”. The answer is fairly straight forward. “Engineering Jobs” is searched 1,025% more times a month than “Engineer Jobs”. The “-ing” is very important, for just about any job so “when in doubt, don’t leave it out.”

And finally, across most states the number of searches for “Jobs in State” is fairly similar to the search of “State Jobs”. For example “Jobs in Texas” and “Texas Jobs” are searched equally at 4,400 times a month. However, there is one state where this trend is absolutely blown out of the water. In the state of Maine, “Jobs in Maine” is searched 402% more than “Maine Jobs”. And the only reason we can come up with for this anomaly is that it’s just awkward to say “Maine Jobs”, so job seekers naturally type “Jobs in Maine.”

– Thanks to guest blogger Seth Flater of DirectEmployers for his research and contributions to this post.

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