The Texas Workforce Commission (TWC) this week announced a statewide career exploration campaign and website called “Jobs Y’all: Your Career. Your Story.” The campaign is designed to inspire young Texans to discover and explore the state’s in-demand industries and learn about skills needed to enter the workforce.
The Jobs Y’all campaign originated as a need to create greater awareness of the link between jobs and education, as identified by Tri-Agency partners TWC, Texas Education Agency and Texas Higher Education Coordinating Board. Then, with participation from employers, industry association representatives, workforce developers, and other stakeholders, a priority recommendation was to raise awareness of fast-growing industry sectors, as well as how to address the skills gap.
“We listened to employers who requested support in reaching our future workforce with an inspirational campaign to inform and inspire them about in-demand occupations and how to prepare for these exciting careers,” said TWC Chair Ruth R. Hughs. “The goal of the Jobs Y’all career exploration campaign is to raise awareness about the strength of Texas industries and inspire and attract students in order to bolster future job creation and remain economically competitive in the 21st century.”
For the program, TWC chose a fun, memorable name grounded in Texas roots and the concept of taking charge of one’s future: “Jobs Y’all: Your Career. Your Story.” This message resonated with young adults who feel a sense of state pride, are accustomed to viewing and sharing stories online, and who want to feel in control of their lives.
The website will introduce users to eight industries, a career explorer app, and online resources:
- Featured industries: Aerospace and Defense; Advanced Technology and Manufacturing; Biotechnology, Life Sciences and Healthcare; Construction; Energy; Information & Computer Technology; Petroleum Refining & Chemical Products; and Transportation & Logistics.
- Career Explorer: Search by industry, occupation and geography to learn about job projections and average wages.
- Resources: Texas Career Check, Texas Reality Check, and Texas Internship Challenge.
“Texans have options when it comes to preparing for 21st century careers,” said TWC Commissioner Representing Labor Julian Alvarez. “There are a range of education and training pathways that lead to high-growth, high-wage opportunities. Jobs Y’all will emphasize that young adults can make informed choices about whether to pursue a high school diploma, industry recognized certification, or a degree from a post-secondary institution.”
The campaign launches with a website and public service announcement. A series of industry videos and success stories featuring young professionals will roll out in coming weeks.
“Our teachers, counselors, parents and mentors are incredibly influential in informing and supporting our students as they consider career paths and the wide variety of job opportunities in our world-class industries across Texas, and Jobsyall.com is a great place to start that exploration,” said TWC Commissioner Representing the Public Robert D. Thomas. “We look forward to our students discovering the vast opportunities here in Texas, as they are the future talent of our industries and future leaders of our state. We want them to make their career start here in Texas.”
Check out the new campaign website to learn more: www.JobsYall.com